Kiehl’s X Popmart 

TVC for Kiehl’s and Popmart’s collboration

Agency: Gumlab
Art Director: Siwen
Animation: Peggy Chen/Zhongjian Wu

This is a promotional video for the collaboration of Kiehl’s and Popmart.

Kiehl’s has put a lot of effort into environmental protection and so does Popmart. In 2021, Popmart, as the Chinese largest blind boxes toy retailer, made a new toy Character called Dimoo with two forms, Earth baby and Panda baby to recall consumers’ awareness of environmental health.

This video is about how the brand ambassador-Song Qian, and Dimoo together with Kiehl’s Mr.Bone and his friends solved the environmental problems using Kiehl’s products.