Chinese New Year Package Design
Agency: Jones Knowles Ritchie Shanghai
Art Director: Siuming
Designer/Illustrator: Peggy Chen, Akita Wang
Plantag is a plant-based non-dairy milk brand founded by two Gen-Z founders based in Shanghai.
This package design is a Chinese New Year limited edition gift packaging for its most popular pistachio flavor. Design is inspired by the word pistachio which also means “happy nut” in Chinese “HA”. So the elements of "HA" appears in a form of couplets which is also a traditional decoration for Chinese New Year.