Adidas Heat Ready

TVC for Adidas New Campaign

Agency: Gumlab
Client: Adidas

Art Director: Siwen
Animation: Peggy Chen/ Zhongjian Wu
Adidas 2021 Summer introducing the innovative sportswear line, "Heat Ready." Crafted specifically for summer, this advanced material features a unique V-shaped back structure designed to enhance airflow. 

Video production with GUM LAB.

📍 New York/📍 Shanghai/ 📎 Brand Designer/ 💿 Motion Designer/ 🔮Tarot Card Reader