Allo Capital Website
Agency: L+R
Client: Gitcoin
Design Director: Aldana Medina
Stradgist: Abhi Patil
Website Design
Digital Brand System
Branding
Website Design
Allo Capital is a network-native venture firm and research collective from the company Gitcoin, the team behind quadratic funding and early backers of Uniswap, Yearn, and a generation of public-goods protocols.
The firm operates across two arms: Allo.VC, a venture fund backing the next generation of capital allocators, and Allo.Services, an incubator and advisory practice for teams building new allocation mechanisms. I led the brand identity and marketing website, designing a system that could carry both arms under one parent, speak fluently to LPs, founders, and researchers in the same breath, and translate the firm's premise, capital allocation for the next internet, into something legible at first glance.
System Design
The identity is built as a vocabulary, not a kit of assets. A trefoil of converging forms, a custom outline icon library, modular illustrations that layer like currents, and a value-flow diagram all follow one rule: forms meet, overlap, and find their level. Neue Haas Grotesk Pro carries the structure; DM Mono adds technical counterpoint. A disciplined palette of deep navy, forest green, and pale blue holds the whole system at one temperature, calm at scale, precise up close.
Website Design The website turns the thesis into motion. Illustrated sequences map how Allo finds, captures, and moves capital through each stage of its process, opening up a pipeline most firms keep closed.
Built as an open resource, it lets the brand teach the next generation of founders by being legible, not by claiming to be.
📍 New York/📍 Shanghai/ 📎 Brand Designer/ 💿 Motion Designer / 👾 Digital Designer / 🔮 Tarot Card Reader / 📕 Small Book Press