Amex & Brighton Activation Pop-up

Experiential Design

Agency: Momentum Worldwide
Experiential Design Director: Hannah Elaine Smith
Associate Design Director: Steven Gonzalez
VP Design Director: Lauren Kimball

Introducing an immersive experience designed for the Amex activation celebration at Oculus Beer Garden in the World Trade Center.

In conjunction with the soccer team Brighton & Hove Albion F.C.'s game, American Express is hosting a dynamic activation pop-up event. Attendees can engage in exciting in-person games such as Foot Pool and Connect Four, to kick off the game and enjoy this unique and interactive experience.

^BRANDING

^MOTION

^EDITORIAL

_ABOUT

Amex & Brighton Activation Pop-up

📍 New York/📍 Shanghai/ 📎 Brand Designer/ 💿 Motion Designer/ 🔮Tarot Card Reader