Amex & Brighton Activation Pop-up

Agency: Momentum Worldwide
Experiential Design Director: Hannah Elaine Smith
Associate Design Director: Steven Gonzalez
VP Design Director: Lauren Kimball

Experiential Design

Event Brand Identity
Signage Design
Enviornment Design
Brand Strategy
Event Production








Summer of 2023, American Express proudly partners with Brighton & Hove Albion F.C. to bring fans an unforgettable experience: an immersive summer festival at the Oculus Beer Garden in the World Trade Center.

Drawing inspiration from the vibrant stripes of the team's iconic jersey, the event's identity creates a lively and inviting atmosphere where fans can celebrate their favorite team with their favorite drink. Attendees will enjoy engaging in exciting in-person games like Foot Pool and Connect Four, making this unique event both interactive and entertaining.

Join us in kicking off the game and celebrating in style with American Express and Brighton & Hove Albion F.C.

📍 New York/📍 Shanghai/ 📎 Brand Designer/ 💿 Motion Designer/ 🔮Tarot Card Reader