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Amex & Brighton
Activation Experience

Agency: Momentum Worldwide
Experiential Design Director: Hannah Elaine Smith
Associate Design Director: Steven Gonzalez
VP Design Director: Lauren KimballExperiential Design

Event Brand Identity
Signage Design
Environment Design
Brand Strategy
Event Production



Summer of 2023, American Express proudly partners with Brighton & Hove Albion F.C. to bring fans an unforgettable experience: an immersive summer festival at the Oculus Beer Garden in the World Trade Center.

Drawing inspiration from the vibrant stripes of the team's iconic jersey, the event's identity creates a lively and inviting atmosphere where fans can celebrate their favorite team with their favorite drink. Attendees will enjoy engaging in exciting in-person games like Foot Pool and Connect Four, making this unique event both interactive and entertaining.

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