BRANDING

 MOTION

 EDITORIAL

ABOUT



DeuxMoi World App

Agency: L+R
Client: DeuxMoi
Product Designer: Violet Dine, Sharon Lee
Engineer: Alex Queudot, Brooke Paxman
Stradgist:  Rachel Smith, Alex Levin
App Design


App Design
App Development
Branding



What if your group chat's most unhinged gossip thread lived in one beautifully designed place?

That's Deuxmoi. Born anonymous on Instagram, the account became the internet's go-to for celebrity sightings and real-time pop-culture intel, amassing two million followers before outgrowing the platform entirely. The goal was to build a centralized digital hub that could house its trademark data, newsletters, and shopping recommendations without the constraints of social media.

The Communicater Award: General-Business-to-Consumer, Distinction 2025
Webby Awards: Official Honoree 2025


App Recognition
Within hours of launch, the app had already accumulated thousands of downloads. 

Two years in, 50,000+ registered users return at an 80% session engagement rate, treating the platform as a genuine daily resource. That traction translated to industry recognition: an Official Honoree at the 2025 Webby Awards and a W3 Design Award for Tourism and Travel.






☜ Previous

Index☝︎

Next ☞


📍 New York/📍 Shanghai/ 📎 Brand Designer/ 💿 Motion Designer / 👾 Digital Designer / 🔮 Tarot Card Reader / 📕 Small Book Press