BRANDING

MOTION

EDITORIAL

ABOUT



I Came Prepared


Design: Peggy Chen
Product Development: Peggy Chen
Art Direction: Allan Chochinov Branding Project

Brand Identity
Brand Strategy
Naming
Research
 UX UI Product Design
Motion Graphic
Introducing the "I Came Prepared" brand, born from the concept of a spray ring as a germophobia-first aid kit prototype. Expanding on this idea, I designed a set of ring jewelry that doubles as a handy tool, carrying essential items wherever you go. With this ring set, you're always prepared for any situation. Building on this innovation, I further developed a website offering customizable emergency tools. 

Life may be unpredictable, but we're here to help you stay prepared for whatever comes your way.


Brand Concept Inspired by the necessity for germophobia first-aid-kits in the post-pandemic era, where hand sanitizer and alcohol sprays are essential items for daily carry. The lingering fear of germs after the pandemic prompted me to prototype a convenient solution: an easily portable spray bottle that attaches to your finger, allowing discreet and convenient spraying wherever needed.



Digital ExperienceThe core product for this brand is a website that allows customers to customize their own emergency rings with various handy tools. This unique service ensures that users can always have their own "I Came Prepared" experience.


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