Qing Booth
Agency: WAVE Studio
Client: Qing Green Bean Shanghai
Designer/Illustrator: Peggy Chen
Art Director: Michael Cignarale
Brand Identity
Illustration
Research
Art Direction
Event Production
Therefore, the combination of Asian traditional aesthetics and western design style was introduced in this branding project. Design elements are inspired by vintage Shanghai posters. The name of the brand and also the desert name both have “green” meaning in it, so the color palette of monotone green was introduced throughout the design with no second thoughts.