BRANDING

MOTION

EDITORIAL

ABOUT




The Gossip Book
Project Concept: Peggy Chen, Devina Sarawgi, Yongkang Ceng, Heedong Jeong
Art Direction: Warren Lehrer

 Editorial Book Design

Editorial Design
Illustration
Typography Design

"The Gossip Book" is a creative book project concept born from the drama among our program classmates. As we often gathered to discuss the latest rumors, we decided to channel our shared fascination into a unique and expressive project. This book captures the intrigue and excitement of our conversations, transforming them into a creative narrative.

Each of us crafted a book portraying our unique interpretation of the gossip, grounded in truth yet filtered through our individual perspectives. Through this endeavor, we aimed to explore the intricacies of gossip: how it spreads, mutates, and influences perceptions. In my version, I delve into a mysterious love story involving a neighbor who captivated my interest before mysteriously disappearing. 

📍 New York/📍 Shanghai/ 📎 Brand Designer/ 💿 Motion Designer/ 🔮Tarot Card Reader