BRANDING

MOTION

EDITORIAL

ABOUT




WitchiPedia

Design: Peggy Chen
Product Development: Peggy Chen
Motion: Peggy Chen
Thesis Advisor: Justin Colt
Spcial Thanks To: Lita Talarico & Steven Heller
 Branding Project

Brand Identity
Brand Strategy
Naming
Research
Art Direction
UX UI Product Design
Social Strategy
Editorial Design
Motion Graphic


 WitchiPedia is an online portal to digital magic that connects seekers and practitioners, creating a healing community through mentorship and empowerment.

From finding a tarot card reader in your city to experiencing the transformative power of sound healing for the first time, the research process can be overwhelming. Recognizing this gap in the market, WitchiPedia aims to bridge the divide by creating a platform that facilitates connections between seekers and practitioners.

WitchiPedia wants to provide an exciting yet educational opportunity for witches of all levels to grow, learn, and thrive within a supportive and vibrant community.



Naming & The BrandingThe name WitchiPedia is a blend of "Witches" and "Wiki," symbolizing the mission to create an online community for magic. 

Symbolism and mystical studies are inherently intertwined. Our task is to rebrand spiritual healing by giving it a modern essence while preserving its educational, historical, and mystical significance. 








The Product WITCHIPEDIA website serves as an directory for practitioners, stores, and seekers of all levels in discovering their ideal path for spiritual growth. 

From introductory articles on spiritual healing, and facilitating understanding of spirit work, to a curated categorized by service offerings, WitchiPedia wants to not only redefine the user experience but also empower customers in cultivating a mindful spiritual behavior. 











Print Experience
 To bring the experience into a physical space, we have designed WitchiPedia's very own set of tarot cards, allowing anyone to use them for their own spiritual growth. Additionally, we have compiled all our research details about this project into a "modern spell book," which further explains our approach to reaching our audience, our marketing strategy and plan, as well as our market size and investor pitch.









The Motion
 One of our plans to inspire and attract our audience is to create a fun and mystical video that helps explain the concept of magic. While every spiritual journey is unique and personal, WitchiPedia invites everyone to embrace the potion of magic and join our vibrant community.

📍 New York/📍 Shanghai/ 📎 Brand Designer/ 💿 Motion Designer/ 🔮Tarot Card Reader