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Adidas Heat Ready


Agency: Gumlab

Art Director: Siwen
Animation: Peggy Chen/ Zhongjian Wu

TVC Motion Graphic
Animation
Production
Graphic Design
Motion Graphic
In the summer of 2021, Adidas introduced the innovative sportswear line, "Heat Ready." Crafted specifically for summer, this advanced material features a unique V-shaped back structure designed to enhance airflow. 

The TV commercial showcased in-store screens highlighted how this fabric can be applied to athletic daily exercises, demonstrating its effectiveness in managing heat and keeping athletes cool.



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