Irving Plaza Rebranding

Music Venues Rebranding

Course: Branding
Professor: Kevin Brainard

Irving Plaza is a ballroom-style music venue located within the Union Square
neighborhood of Manhattan in New York City. Along with many bands that have played in Irving Plaza, the venue is the premier location for rock, punk, and new wave music. Nowadays, it also serves as a stepping stone on the career paths of hundreds of artists every year.

This branding is to redesign this historical venue, to make this place a must-go spot on your weekend. Also a place you can buy your favorite band's merchandise who had played in this amazing venue. The branding itself contained both the original of Irving plaza's punk spirits and also some new touches to highlight other artists who are not from the rock genre.

PEGGY CHEN

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