Peggy Chen is a Brooklyn-based designer working across brand identity, digital product, and motion, helping brands and cultural institutions translate across languages, screens, and physical space.

Peggy Chen is a Brooklyn-based designer working across brand identity, digital product, and motion, helping brands and cultural institutions translate across languages, screens, and
physical space.

Peggy Chen is a Brooklyn-based designer working across brand identity, digital product, and motion, helping brands and cultural institutions translate across languages, screens, and physical space.

Peggy Chen is a Brooklyn-based designer working across brand identity, digital product, and motion, helping brands and cultural institutions translate across languages, screens, and physical space.

Selected Works

Deliverables

All

Branding

Website Design

App Design

Editorial

Motion Design

Illustration

About Me

Peggy is a multidisciplinary designer trained in traditional branding and advertising agencies, while continually keeping pace with new tools and technology.


She knows how to design for responsiveness as well as understanding the differences between Pantone, CMYK, and RGB.


She can set up an InDesign baseline grid as fluently as she builds Figma variables. She's prepped files for both a die-line cutter and a front-end engineer.


And she's just as comfortable writing a prompt for a video generation model as she is opening After Effects and key framing the shot herself .

What I Do

Website Design

Website Design

Website Design

Motion Graphics

Motion Graphics

Motion Graphics

Branding

Branding

Branding

Creative Direction

Creative Direction

Creative Direction

UI/UX Design

UI/UX Design

UI/UX Design

Illustration

Illustration

Illustration

Awards

QiTang Art

Red Dot Award, Brands & Communication Design, Winner

2026

QiTang Art

Red Dot Award, Brands & Communication Design, Winner

2026

QiTang Art

Red Dot Award, Brands & Communication Design, Winner

2026

The Window

3x3, The Magazine of Contemporary Illustration, Honorable Mention, Annual 23

2026

The Window

3x3, The Magazine of Contemporary Illustration, Honorable Mention, Annual 23

2026

The Window

3x3, The Magazine of Contemporary Illustration, Honorable Mention, Annual 23

2026

DeuxMoi

The Communicator Award, Distinction

2025

DeuxMoi

The Communicator Award, Distinction

2025

DeuxMoi

The Communicator Award, Distinction

2025

DeuxMoi

The Webby Award, Honoree

2025

DeuxMoi

The Webby Award, Honoree

2025

DeuxMoi

The Webby Award, Honoree

2025

WitchiPedia

A' Design

2025

WitchiPedia

A' Design

2025

WitchiPedia

A' Design

2025

The Window

Graphics New Talent Awards, Gold

2024

The Window

Graphics New Talent Awards, Gold

2024

The Window

Graphics New Talent Awards, Gold

2024

Clients

The Estée Lauder Companies, Budweiser, Corona, DeuxMoi, American Express, Starbucks, Adidas, Weight Watcher, Esquire Fine China