WitchiPedia

WitchiPedia is an online portal to digital magic that connects seekers and practitioners, creating a healing community through mentorship and empowerment.

Team

Design: Peggy Chen
Product Development: Peggy Chen
Motion: Peggy Chen
Thesis Advisor: Justin Colt
Spcial Thanks To: Lita Talarico & Steven Heller

Award

A' Design: Iron in Graphic Design 2026

Background

Finding a tarot card reader in your city or experiencing sound healing for the first time can be an overwhelming process with no clear starting point. WitchiPedia was created to fill that gap, offering a platform that facilitates meaningful connections between seekers and practitioners. Beyond discovery, the platform provides an exciting yet educational space for witches of all levels to grow, learn, and thrive within a supportive and vibrant community.

Branding

The name WitchiPedia is a blend of "Witches" and "Wiki," reflecting the mission to build an accessible online community for magic. Symbolism and mystical studies are deeply intertwined, and the branding leans into that connection. Every visual element carries educational intent, rebranding spiritual healing with a modern essence while preserving its historical and mystical significance. The result is an identity that feels both inviting to newcomers and respectful of the traditions it represents.

Website Design

WichiPedia website serves as an directory for practitioners, stores, and seekers of all levels in discovering their ideal path for spiritual growth. From introductory articles on spiritual healing, and facilitating understanding of spirit work, to a curated categorized by service offerings, WitchiPedia wants to not only redefine the user experience but also empower customers in cultivating a mindful spiritual behavior.

Next work

Amex Activation

Amex Activation